USD Coin

USD Coin is the first ever fiat-backed stablecoin with multiple issuers, launched in September 2018 by Circle and Coinbase through the independent organization CENTRE. It is a unique product that is owned by multiple stakeholders, and I worked with teams and both Circle and Coinbase to help create a brand identity that can stand out and excel in the ever-growing field of crypto coins.

USD Coin

An open source, smart contract-based stablecoin

BRAND IDENTITY, CONTENT CREATION, MARKETING

USD Coin is the first ever fiat-backed stablecoin with multiple issuers, launched in September 2018 by Circle and Coinbase through the independent organization CENTRE. It is a unique product that is owned by multiple stakeholders, and I worked with teams and both Circle and Coinbase to help create a brand identity that can stand out and excel in the ever-growing field of crypto coins.