Poodle Sox

Brand Identity, Website + E-Commerce Design & Development, Merchandise

Poodle Sox is a lifestyle brand for Irish dancers,  selling bold graphic tees, totes and accessories. I created a visual identity system that invokes the symbolism of the claddagh, a historic Irish symbol representing friendship, loyalty and love, and matched it with a bright color palette and fun icons and typefaces. The eCommerce site was designed and fully developed on Wordpress using WooCommerce, and features integration with a print-on-demand fulfillment service, allowing end-to-end automation of the sale without the need for product inventory or manual processing.