Poloniex

digital MARKETING, social & Email

Circle acquired Poloniex in 2018 with a vision of building a broad digital asset marketplace that included a rapidly growing range of tokens and digital assets. Some of the updates we’ve made since acquisition included massive infrastructure improvements, adding more fiat options with USDC integration, launching best in class native apps for traders, and building global operations capabilities that can deliver excellent customer service. On a brand and marketing side, we took Poloniex’s existing brand identity and made several iterations through various digital campaigns, with the goal to create a brand that can work within Circle’s “branded house” while remaining true to it’s crypto roots.