BRAND IDENTITY, WEBSITE Design & Development, UI/UX, MARKETING
View this site live: paxos.com
Paxos is a financial technology company delivering pioneering blockchain solutions for capital markets. I lead our internal design team to create a visual identity system for Paxos' launch, focusing on the themes of connectivity, security and trust that blockchain technology can provide. Working with senior stakeholders to determine brand vision and creative direction, we created a brand system and website that would showcase our team and services with a streamlined, mature, and future-forward package.