Brand Identity, Website, marketing, Merchandise & Apparel
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The O'Donnell Academy is a CLRG certified Irish dance school offering classes in Greenpoint, Brooklyn. The logo represented a modernized blend of both the O'Donnell clan crests, and incorporates traditional celtic knotwork, a graphic element prominent in the Irish dance community. The updated logo provides a bold, simplified graphic that is appropriate for traditional costumes, student merchandise, and digital applications.