LOGO, Website Design and Development, UI/UX, marketing

Bankchain, a next-generation settlement platform built with blockchain technology, needed a professional, corporate aesthetic that appealed to both the financial services industry and those in the technology sector. I created a new logo that incorporated itBit's existing color scheme but differentiated the product from itBit's current product line. needed to be approachable to institutional clients, convey a complicated, new product in a simple and straightforward manner and highlight the financial expertise of the team producing it.